Writing Category

5 Web Writing Tricks Every Blogger Should Know

A man doing an egg balancing trick

Only about 20% of web copy is read. Scary isn’t it? But, don’t worry, there are a few tricks you can use to help users find what they need and keep returning to your site.


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How to find the time to write

Typists working hard during 1915.

How to fit writing around your busy lifestyle

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Interviewing: 6 ways to improve your technique

Photographer taking pictures of a journalist during the 1930s

Interviews – whether they are face-to-face or over the phone – are a fantastic way of gathering information. Not only are they handy for journalists, but copywriters, authors and bloggers will find them a gold mine of information. People are fascinating creatures and often have stories to tell that you’d ever expect. But making the […]

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The best advice for new bloggers

A child learning to skate using a chair

I’ve compiled the best information out there on the web to help you transform your website.

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The secret to writing a news story

Drawing of a pyramid

Writing news articles is a useful skill for any blogger or aspiring copywriter to learn. Sadly, I can’t take full credit for this tip – it was given to me by my newswriting lecturer whilst I was studying at university. It’s called the ‘inverted pyramid’. The inverted pyramid Imagine a triangle with its point facing […]

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How writing exercises can improve your work

Men doing stretches, 1898

I have always been the kind of writer who likes to jump straight into the work. For me, writing exercises were a distraction. Until I joined a playwriting group. Suddenly, quick exercises weren’t a hindrance – they were an asset. A chance to put pressures to one side, roll up my sleeves and get creative. […]

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Writer’s block: 5 Nifty Ways to Beat it

A drawing on a wall

If you can’t seem to find the right words, then these quick tips may be the answer you’re looking for.

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3 Simple Tricks to Hook in Readers

Two men reeling in a large fish

Persuade people that your article is the one they want to read… and keep them hooked until the end

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